Design Architect and iDea Lab The building is judged by the architectural design. It is the architect who gives life and character to the building - right from conceptualising the size, the shape and beauty to the structure and design. All aspects of its final product, the building, is considered by the architect while he is designing - the ground, the area, the owner, the users, the environment, the public, the society, etc. The architect's role is not just to sketch out the shape of the building but to actually provide life and soul to it. It is a team of contractors, masons, builders, painters, carpenters, interior decorators, who build upon the design provided by the architect into a finished and completed structure or building. iDea Lab believes that software design is exactly the same. Every software application is like a building. And the role of the systems designer is like that of the architect. iDea Lab focuses on creating designs for projects using its 150 man years of design experience.